Think differently, write differently.

Many professional services firms like yours struggle to write in a way that sets them apart. Few say what makes them special, let alone the edge it gives their clients. This leads lots of firms to imitate their nearest neighbour, which imitates its nearest and so on. That’s why so many sound alike, not to say dull.

In swapping wisdom for waffle, they waffle:

“The complexities and intricacies of navigating different tax systems has proven to be a challenge for multinationals that operate in more than one country.”

Yes, that’s a real-world example … when they mean this:

“Dealing with different tax systems challenges multinationals.”

To help firms say what they mean, I interview their experts and write for them – from one-off articles to full-blown reports and lots in between.

I write widely, and by choice I’m not a subject matter expert in your area. Better still, I think like an outsider – a client, prospect or employee – who’s keen to know what’s different and special about your firm.

Curious about the finer points of why you’re steps ahead of your rivals, I delve beyond the nonsense they go on about, to answer the “So what?” question.