People size up your firm based on the ideas in your senior people’s heads.
I turn those ideas into what gets read.
Take the horizon-scanning reports your rivals put out. They fall into two camps: a year-in-review dressed up as a forecast, or an outlook with a take no one else has.
I help yours land in camp B.
Before any draft, though, I work with you to narrow the scope of your topic, define your audience, find an angle your rivals haven’t covered and decide on format and channels.
I write from interviews with senior people at your firm who your prospects would give anything for a one-to-one with. You get the raw material turned into pieces that give prospects a reason to call… when the time comes.
You can call on me to position the piece (you handle the writing) or to interview and write if you’ve done the positioning. Or for both: consulting and writing.
Topics have ranged from antitrust to what’s going on with self-driving cars. And the complexity doesn’t matter. I hold my own in interviews, whether with a senior partner about fund finance or a senior managing director about econometrics.
Can I help? Get in touch and tell me what you’re working on.
Dwight’s an invaluable source of support. He’s quick to grasp the essential thrust of each new task, knows how to get the information he needs from senior partners or other stakeholders, and supplies a first-rate work product—to the brief and on deadline.
Associate Director of Communications, AmLaw Top 40 law firm
Dwight easily teases out the details needed to add the angle and focus clients want to hear. He is really experienced at producing articles from interviews. And we’ve found his approach reduces the demands on our lawyers’ time.
Senior Marketing & Business Development Adviser, Top 10 international law firm
Dwight gets to the heart of a story or message and builds it out without fluff. He is an outstanding copywriter and editor. He creates clear copy that sparkles and helps us tighten copy originated elsewhere.
Katryna Turner, Director, SE5 Marketing