People size up your firm based on the ideas in your senior people’s heads.
I shape those ideas into what’s worth saying.
Take the horizon-scanning reports your rivals put out. Those fall into two camps: a year-in-review dressed up as a forecast, or an outlook with a point of view no one else has.
I help yours get into camp B.
For a start, I work with you to refine the scope of your topic, define your audience, find an angle your rivals haven’t covered and decide on format and channels.
And I can see that work through by interviewing senior people at your firm who your clients and prospects would give anything for a one-to-one with. You get the raw material turned into a piece that gives them a reason to call… when the time comes.
Or, if you’ve worked out an unusual point of view, you can just hire me to interview and write.
The subject can be almost anything. Topics have ranged from antitrust to what’s going on with self-driving cars. I hold my own in interviews, whether with a senior partner about fund finance or a senior managing director about econometrics.
Can I help? Get in touch and tell me what you’re working on.
Dwight’s an invaluable source of support. He’s quick to grasp the essential thrust of each new task, knows how to get the information he needs from senior partners or other stakeholders, and supplies a first-rate work product—to the brief and on deadline.
Associate Director of Communications, AmLaw Top 40 law firm
Dwight easily teases out the details needed to add the angle and focus clients want to hear. He is really experienced at producing articles from interviews. And we’ve found his approach reduces the demands on our lawyers’ time.
Senior Marketing & Business Development Adviser, Top 10 international law firm
Dwight gets to the heart of a story or message and builds it out without fluff. He is an outstanding copywriter and editor. He creates clear copy that sparkles and helps us tighten copy originated elsewhere.
Katryna Turner, Director, SE5 Marketing