People size up your firm based on the ideas in your senior people’s heads.
I shape those ideas into what’s worth saying.
Take the horizon-scanning reports your rivals put out. Those tend to fall into two camps: a year in review dressed up as a forecast, or an outlook with a point of view the reader hasn’t thought of.
I help yours get into camp B.
Once you have a topic in mind, what can you say about it? Would it make a report or an article? Either way, how could your views differ from what’s already out there?
How I help
If you’re still figuring out what to say, I look at what your rivals have published about the same issues. I also ask your senior people what their clients are, or aren’t, talking about. Together, we build on that groundwork to shape a point of view your firm can own.
You can bring me in just for that upfront thinking, or I can see the project through. Here, I interview the people at your firm who your clients would give anything for a one-to-one with. You get the raw material turned into a piece that gives them a reason to call… when the time comes.
But if you have a well-developed, unusual point of view, you can just hire me to interview and write.
The subject can be almost anything. Topics have ranged from antitrust to what’s going on with self-driving cars. And I hold my own in interviews, whether with a senior partner about fund finance or a senior managing director about econometrics.
Can I help? Get in touch and tell me what you’re working on.
Dwight’s an invaluable source of support. He’s quick to grasp the essential thrust of each new task, knows how to get the information he needs from senior partners or other stakeholders, and supplies a first-rate work product—to the brief and on deadline.
Associate Director of Communications, AmLaw Top 40 law firm
Dwight easily teases out the details needed to add the angle and focus clients want to hear. He is really experienced at producing articles from interviews. And we’ve found his approach reduces the demands on our lawyers’ time.
Senior Marketing & Business Development Adviser, Top 10 international law firm
Dwight gets to the heart of a story or message and builds it out without fluff. He is an outstanding copywriter and editor. He creates clear copy that sparkles and helps us tighten copy originated elsewhere.
Katryna Turner, Director, SE5 Marketing