Razor-sharp content that helps you grow your firm’s business.
When clients or prospects can’t tell one firm from the next, getting yours shortlisted gets harder. But here’s the real trouble: too many professional services firms play safe, same ideas, even the same words.
I help you with the upfront thinking, then interview your experts. I turn their insights and ideas – the ones no one else talks about – into content that earns attention.
Long story
short…
Strategy first. Done right, content has to offer know-how, guidance or a point of view – and a distinct angle.
So, well before a first draft, I help fine-tune your positioning – who you’re talking to, what their concerns are and why your firm’s the right choice. Then, with your experts, I develop angles that show your firm understands what business leaders worry about.
Writing. Instead of jumping straight into drafts, I start with research and interviews. My questions uncover the insights your audience cares about most.
Next, it’s detailed outlines. Taking in feedback here means fewer revisions later. And working this way means minimal back-and-forths, which saves your experts’ time. You get fluent writing backed by careful research.
Dwight easily teases out the details needed to add the angle and focus clients want to hear. He is really experienced at producing articles from interviews. And we’ve found his approach reduces the demands on our lawyers’ time.
Senior Marketing & Business Development Adviser, Top 10 law firm
Dwight gets to the heart of a story or message and builds it out without fluff. He is an outstanding copywriter and editor. He creates clear copy that sparkles and helps us tighten copy originated elsewhere.
Katryna Turner, Director, SE5 Marketing