Writing and strategic thinking for professional services firms

Pull up a chair – if your firm has something different to say.

I take your people’s bright ideas – gathered from interviews – and shape them into content that helps you win new clients, secure more work or build lasting relationships.

No content for content’s sake. And no hiding behind bland, stuffy language (your rivals have that covered). You get articles, awards submissions, reports, thought pieces… that sound like you and stick out for all the right reasons.

And your clients and prospects, they get front-row seats to your brightest minds’ thinking.

Long story

short…

01. Think differently, write differently. Your language shapes whether people take note of your firm – and what they think, feel or do afterwards. But when you use the same words as your rivals, standing out becomes harder. So ditch “transformative”, “cutting edge”, “solutions” and the rest – and write differently.

More importantly, think differently. Write a must-read your clients and prospects must read. Or better still, get me to do the thinking and writing for you. I help firms like yours say what they mean when they need to show what sets them apart.

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02. What I do. The subject matter doesn’t matter. I write on all sorts of topics – business, finance, law – and everything from one-off articles to full-blown reports to global websites, not forgetting internal comms news stories and quarterlies.

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03. How we’ll work. I play the part of a curious outsider, a messenger. Together, we’ll home in on the one message you want people to remember. From there, I’ll write original content around it.

The process: research, prep, interview your senior people, outline and write. It’s an efficient way to turn your experts’ thoughts into a must-read without taking too much of their time. Questions get to the heart of what your clients, prospects or employees would want to know and understand.

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04. Read all about me. I’m Dwight Leatham, a writer – ex-Freshfields, ex-White & Case – with 14+ years’ experience working with global law firms and other professional services. I win awards for clients – names I wish I could drop here, though NDAs mean otherwise. And when awards aren’t the goal? Clients often describe my work as “a success”.

But don’t take my word for it. The proof is in the reading, and I’d be happy to send you samples so you can gauge if I’m the right fit for your projects.

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05. Contact. Should we have a chat? Call +44 7780 993750 or email.

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