Writing for professional services firms that dare to be different

01.

Think differently, write differently. Your language shapes whether people take note of your firm – and what they think, feel or do afterwards. But when you use the same words as your rivals, standing out becomes harder. So ditch “transformative”, “cutting edge”, “solutions” and the rest – and write differently.

More importantly, think differently. Write a must-read your clients and prospects must read. Or better still, get me to do the thinking and writing for you. I help firms like yours say what they mean when they need to show what sets them apart.

→

02.

What I do. The subject matter doesn’t matter. I write on all sorts of topics – business, finance, law – and everything from one-off articles to full-blown reports to global websites, not forgetting internal comms news stories and quarterlies. 

→

03.

How we’ll work. I play the part of a curious outsider, a messenger. Together, we’ll home in on the one message you want people to remember. From there, I’ll write original content around it. 

The process: research, prep, interview your senior people, outline and write. It’s an efficient way to turn your experts’ thoughts into a must-read without taking too much of their time. Questions get to the heart of what your clients, prospects or employees would want to know and understand.

→

04.

Read all about me. I’m Dwight Leatham, a writer – ex-Freshfields, ex-White & Case – with 14+ years’ experience working with global law firms and other professional services. I win awards for clients – names I wish I could drop here, though NDAs mean otherwise. And when awards aren’t the goal? Clients often describe my work as “a success”.

But don’t take my word for it. The proof is in the reading, and I’d be happy to send you samples so you can gauge if I’m the right fit for your projects.

→

05.

Contact. Should we have a chat? Call +44 7780 993750 or email.

→