What I do.

I’ve worked with professional services firms for 13+ years, long enough to know who’s who and what they’re known for. The niche firms. The global firms. The US firms in London. Most do have a point of difference, though not all make clear to the outside world what sets them apart.

That’s where I come in. I work with you and your senior people to uncover how your firm’s thinking differs from that of other brands. And I put this across in everything from your articles and thought pieces to websites and more.

You get sharp thinking and first-rate writing that reads like yours, not your rivals.

For one-offs, I interview and write, or polish existing drafts. But that’s not always the starting point.

On full-scale content marketing campaigns, I work with you to plan content that will help build and develop your client relationships. Next, I combine your people’s thoughts, from interviews, with expert writing. You measure the results, and together we review, learn and fine-tune.

And the same applies to anything internal comms that strengthens your internal brand.

I’ve written for law firms, insurers, M&A advisors and consulting firms. Topics include fintech, e-sports, sports compliance, class actions, life sciences, product recall, self-driving cars, data protection, VAT in the UAE, mergers and acquisitions, bribery and corruption, communications outsourcing, investment management and funds, disputes and plenty more.

Plus, for internal comms – write-ups of town halls to quarterlies.

You won’t find samples here because most of my work’s written under non-disclosure agreements. But get in touch, see below, and I’ll pull out extracts.