Your senior people know their markets first-hand. It makes sense, then, they should play a part in your marketing materials — everything from articles to websites and white papers. Yet, however much you coax them to write, few do, because they can’t spare the time.
You could …
Get yourself a copywriter
The write-up might not fit the bill, though, if it’s based on desk research alone. This sometimes reads like a rehash of someone else’s. You know, the same old, same old.
Or you could get me
I’m a writer who works with marketing, comms, PR and BD teams. I interview directors, partners and heads-of; I unpack what they say and why it matters; then I write for them.
After all, your clients expect your experts’ opinions. It’s why they look to you in the first place.
Dwight is really experienced at producing articles from interviews. He easily teases out the details needed to add the angle and focus clients want to hear. And we’ve found his approach reduces the demands on our lawyers’ time.
Senior Marketing & Business Development Adviser,
Top 10 law firm