Razor-sharp content that helps you grow your firm’s business.
Too many professional services firms play safe – same ideas, even the same words. The trouble is when audiences can’t tell firms apart, getting yours shortlisted gets harder.
I help you with the upfront thinking, then interview your experts. I turn their insights and ideas – the ones no one else talks about – into content that earns attention.
Long story
short…
Strategy first, then the words. Done right, content has to offer know-how, guidance or a point of view, with a distinctive angle.
So, well before a first draft, I help fine-tune your positioning – who you’re talking to, what their concerns are, and why your firm’s the right choice. Then, with your experts, I develop angles that show your firm understands what business leaders worry about.
Writing comes a close second. Instead of jumping straight into drafts, I start with research and interviews, followed by a detailed outline. Taking in feedback here means fewer revisions in the long run.
I mix craft and process. My questions uncover insights your audience actually cares about, and the whole process means minimal back-and-forths – saving your experts’ time.
Dwight easily teases out the details needed to add the angle and focus clients want to hear. He is really experienced at producing articles from interviews. And we’ve found his approach reduces the demands on our lawyers’ time.
Senior Marketing & Business Development Adviser, Top 10 law firm
Dwight gets to the heart of a story or message and builds it out without fluff. He is an outstanding copywriter and editor. He creates clear copy that sparkles and helps us tighten copy originated elsewhere.
Katryna Turner, Director, SE5 Marketing
What I do. I take on campaigns across law, finance, business and consulting, like articles, reports, thought pieces and so on.
Projects have ranged from articles on class actions to reports on global bribery and corruption. Other topics include cartels, M&A, employment, private wealth and private equity. Plus, I’ve handled firm-wide websites covering 40+ practices.
Read all about me. I’m Dwight Leatham, a writer and editorial consultant with 14+ years’ experience, plus insider knowledge – ex-Freshfields, ex-White & Case. (MA in Professional Writing, with distinction. Judge in the Writing for Design category of the 2022 D&AD awards.)
I win awards (FT, GIR, Law360) for clients. NDAs mean you won’t find samples here, though, and I can’t name names. But get in touch and I’ll send you extracts from other pieces.
